A transformational experiment for gym owners

August

3

Post Category: For Gym Owners

0 comments

Many of the problems we run into as gym owners have to do with assumptions about our service, staff, and members. 

Those assumptions create massive blindspots that make it nearly impossible to see low-hanging fruit that, if harvested, would dramatically improve the health of the business. 

The intention of this experiment is to illuminate the opportunities hiding in the blindspots of your assumptions.

The Experiment

  • Step 1. Ask the staff, “What do we want our members to say their favorite thing about our gym is?”

Why is it important to start with the staff? 

Your staff is the “interface” of your business with your members. The quality of the experience your members have is primarily determined by your staff, and their behavior is based upon their beliefs.

What if their beliefs about the clients and their experience are out of alignment with the mission and vision of your business? 

You’d be surprised how often this happens.

  • Step 2. Ask the staff, “What do you think our members would say is their favorite thing about our gym?”

Every staff member has a different experience within your gym, and they’ll likely have varying answers to this question. 

They have differing personalities and will connect better with some clients than others. These experiences will color their responses and expose their assumptions when you move on to step 3.

  • Step 3. Ask your members, “What is your favorite thing about being a member?”

This is where the rubber meets the road, and it’s the scariest part because this is where you see what’s been hiding in the dark corners of your blind spots. When you make assumptions, you assume you’re right, and you may face resistance to following through with step number 3. That’s ok. Acknowledge it, and move forward.

  • Step 4. Evaluate any disconnects between what you want, what you’re hearing, why it’s happening, and what to do about it. 

Step 3 is the scary part; step 4 is where you get to work. 

After you’ve collected all this information, what will you do with it?

You’ll inevitably find some disconnects. 

Aspects of the mission or core values likely won’t be making it into the gym's daily operations and standards of behavior; you now have the specific opportunity to remedy that.

Beliefs about relationships with members and how they feel about the business will be challenged; it's your opportunity to double down or pivot as you see fit. 

Festering issues you could “smell” but not put your finger on could be exposed; you have the opportunity to clean them up and make it right. 

Owning and running a gym is a messy business.

Doing it successfully based on assumptions is nearly impossible. 

Use this experiment to challenge your and the assumptions of your staff as quickly as possible. 

Schedule your discovery call

Book a call with our team to discuss how you can start your journey with Active Life 

Dip your toe in the water. Join our newsletter.

Our team of professionals share stories and advice on a variety of health related topics. Select the appropriate category of content you’re interested in, and finally enjoy an email that you want to open because it adds value to your life.
Select Phone Country
  • Afghanistan (+93)
  • Åland Islands (+358)
  • Albania (+355)
  • Algeria (+213)
  • American Samoa (+1)
  • Andorra (+376)
  • Angola (+244)
  • Anguilla (+1)
  • Antarctica (+6721)
  • Antigua and Barbuda (+1)
  • Argentina (+54)
  • Armenia (+374)
  • Aruba (+297)
  • Australia (+61)
  • Austria (+43)
  • Azerbaijan (+994)
  • Bahamas (+1)
  • Bahrain (+973)
  • Bangladesh (+880)
  • Barbados (+1)
  • Belarus (+375)
  • Belgium (+32)
  • Belize (+501)
  • Benin (+229)
  • Bermuda (+1)
  • Bhutan (+975)
  • Bolivia (+591)
  • Bonaire Sint Eustatius and Saba (+5997)
  • Bosnia and Herzegovina (+387)
  • Botswana (+267)
  • Bouvet Island (+47)
  • Brazil (+55)
  • British Indian Ocean Territory (+246)
  • Brunei Darussalam (+673)
  • Bulgaria (+359)
  • Burkina Faso (+226)
  • Burundi (+257)
  • Cambodia (+855)
  • Cameroon (+237)
  • Canada (+1)
  • Cape Verde (+238)
  • Cayman Islands (+1)
  • Central African Republic (+236)
  • Chad (+235)
  • Chile (+56)
  • China (+86)
  • Christmas Island (+61)
  • Cocos (Keeling) Islands (+61)
  • Colombia (+57)
  • Comoros (+269)
  • Congo the Democratic Republic of the (+242)
  • Congo (+243)
  • Cook Islands (+682)
  • Costa Rica (+506)
  • Côte d'Ivoire (+225)
  • Croatia (+385)
  • Cuba (+53)
  • Curaçao (+599)
  • Cyprus (+357)
  • Czech Republic (+420)
  • Denmark (+45)
  • Djibouti (+253)
  • Dominica (+1)
  • Dominican Republic (+1)
  • Ecuador (+593)
  • Egypt (+20)
  • El Salvador (+503)
  • Equatorial Guinea (+240)
  • Eritrea (+291)
  • Estonia (+372)
  • Ethiopia (+251)
  • Falkland Islands (Malvinas) (+500)
  • Faroe Islands (+298)
  • Fiji (+679)
  • Finland (+358)
  • France (+33)
  • French Guiana (+594)
  • French Polynesia (+689)
  • Gabon (+241)
  • Gambia (+220)
  • Georgia (+995)
  • Germany (+49)
  • Ghana (+233)
  • Gibraltar (+350)
  • Greece (+30)
  • Greenland (+299)
  • Grenada (+1)
  • Guadeloupe (+590)
  • Guam (+1)
  • Guatemala (+502)
  • Guernsey (+44)
  • Guinea-Bissau (+245)
  • Guinea (+224)
  • Guyana (+592)
  • Haiti (+509)
  • Heard Island and McDonald Islands (+1)
  • Holy See (Vatican City State) (+379)
  • Honduras (+504)
  • Hong Kong (+852)
  • Hungary (+36)
  • Iceland (+354)
  • India (+91)
  • Indonesia (+62)
  • Iran Islamic Republic of (+98)
  • Iraq (+964)
  • Ireland (+353)
  • Isle of Man (+44)
  • Israel (+972)
  • Italy (+39)
  • Jamaica (+1)
  • Japan (+81)
  • Jersey (+44)
  • Jordan (+962)
  • Kazakhstan (+7)
  • Kenya (+254)
  • Kiribati (+686)
  • Korea Democratic People's Republic of (+850)
  • Korea Republic of (+82)
  • Kuwait (+965)
  • Kyrgyzstan (+996)
  • Lao People's Democratic Republic (+856)
  • Latvia (+371)
  • Lebanon (+961)
  • Lesotho (+266)
  • Liberia (+231)
  • Libyan Arab Jamahiriya (+218)
  • Liechtenstein (+423)
  • Lithuania (+370)
  • Luxembourg (+352)
  • Macao (+853)
  • Macedonia the Former Yugoslav Republic of (+389)
  • Madagascar (+261)
  • Malawi (+265)
  • Malaysia (+60)
  • Maldives (+960)
  • Mali (+223)
  • Malta (+356)
  • Marshall Islands (+692)
  • Martinique (+596)
  • Mauritania (+222)
  • Mauritius (+230)
  • Mayotte (+262)
  • Mexico (+52)
  • Micronesia Federated States of (+691)
  • Moldova Republic of (+373)
  • Monaco (+377)
  • Mongolia (+976)
  • Montenegro (+382)
  • Montserrat (+1)
  • Morocco (+212)
  • Mozambique (+258)
  • Myanmar (+95)
  • Namibia (+264)
  • Nauru (+674)
  • Nepal (+977)
  • Netherlands (+31)
  • New Caledonia (+687)
  • New Zealand (+64)
  • Nicaragua (+505)
  • Nigeria (+234)
  • Niger (+227)
  • Niue (+683)
  • Norfolk Island (+6723)
  • Northern Mariana Islands (+1)
  • Norway (+47)
  • Oman (+968)
  • Pakistan (+92)
  • Palau (+680)
  • Palestinian Territory Occupied (+970)
  • Panama (+507)
  • Papua New Guinea (+675)
  • Paraguay (+595)
  • Peru (+51)
  • Philippines (+63)
  • Pitcairn (+64)
  • Poland (+48)
  • Portugal (+351)
  • Puerto Rico (+1)
  • Qatar (+974)
  • Réunion (+262)
  • Romania (+40)
  • Russian Federation (+7)
  • Rwanda (+250)
  • Saint Barthélemy (+590)
  • Saint Helena (+290)
  • Saint Kitts and Nevis (+1)
  • Saint Lucia (+1)
  • Saint Martin (French part) (+590)
  • Saint Pierre and Miquelon (+508)
  • Saint Vincent and the Grenadines (+1)
  • Samoa (+685)
  • San Marino (+378)
  • Sao Tome and Principe (+239)
  • Saudi Arabia (+966)
  • Senegal (+221)
  • Serbia (+381)
  • Seychelles (+248)
  • Sierra Leone (+232)
  • Singapore (+65)
  • Sint Maarten (Dutch part) (+1)
  • Slovakia (+421)
  • Slovenia (+386)
  • Solomon Islands (+677)
  • Somalia (+252)
  • South Africa (+27)
  • South Georgia and the South Sandwich Islands (+500)
  • South Sudan (+211)
  • Spain (+34)
  • Sri Lanka (+94)
  • Sudan (+249)
  • Suriname (+597)
  • Svalbard and Jan Mayen (+47)
  • Swaziland (+268)
  • Sweden (+46)
  • Switzerland (+41)
  • Syrian Arab Republic (+963)
  • Taiwan Province of China (+886)
  • Tajikistan (+992)
  • Tanzania United Republic of (+255)
  • Thailand (+66)
  • Timor-Leste (+670)
  • Togo (+228)
  • Tokelau (+690)
  • Tonga (+676)
  • Trinidad and Tobago (+1)
  • Tunisia (+216)
  • Turkey (+90)
  • Turkmenistan (+993)
  • Turks and Caicos Islands (+1)
  • Tuvalu (+688)
  • Uganda (+256)
  • Ukraine (+380)
  • United Arab Emirates (+971)
  • United Kingdom (+44)
  • United States Minor Outlying Islands (+1)
  • United States (+1)
  • Uruguay (+598)
  • Uzbekistan (+998)
  • Vanuatu (+678)
  • Venezuela (+58)
  • Vietnam (+84)
  • Virgin Islands British (+1)
  • Virgin Islands U.S. (+1)
  • Wallis and Futuna (+681)
  • Western Sahara (+212)
  • Yemen (+967)
  • Zambia (+260)
  • Zimbabwe (+263)
Choose what best describes you:
Individual
Coach
Gym Owner
>